Sometimes we have to turn down project submissions that refer to specific brands or licensed properties. We do this to avoid getting your hopes up for something we know we aren't able to make.
In some cases, we already know that the LEGO Group can't secure licensing rights to produce construction toys based on a particular brand or property, due to a conflicting interest with a third party.
More recently, we have also changed our guidelines to no longer accept product ideas based on third party licenses, which are currently produced or announced as official LEGO sets such as Star Wars, DC or Marvel Super Heroes, Volkswagen and many more. For a full list of currently active licenses that we currently do not accept please refer to the list below titled “Active Licenses.” This list will be updated on a rolling basis.
If a known conflict goes away or a particular third party license is retired from the LEGO Group’s product portfolio, we'll then be able to accept product ideas based on a particular brand or license.
In addition to the above, we no longer accept product ideas based on licenses that have been commercialized as official LEGO Ideas sets, even if the license is retired from the LEGO Group’s product portfolio. Please refer to the list “Restricted IP from LEGO Ideas” below.
The Fine Print:If your product idea was previously turned down, archived, or deleted due to a licensing conflict that is now resolved or third party license that has been retired, you may re-submit it as a new product idea. Supporters from past product ideas cannot be applied to a future product idea.
Star Wars, MARVEL Super Heroes, DC Super Heroes, The LEGO Batman Movie, The LEGO Movie (1 & 2), The LEGO NINJAGO Movie, Disney characters (Mickey Mouse, Minnie, Donald Duck, Daisy Duck, Goofy, Tinker Bell/Peter Pan, Moana, Frozen, The Little Mermaid, Rapunzel, Beauty and the Beast, Cinderella, Mulan), Disneyland/Disney World, Cars, Harry Potter, Fantastic Beasts, "Jurassic" franchise (Jurassic World/Jurassic Park), Overwatch, James Bond, Toy Story, Stranger Things, Trolls, Minions & Top Gear.
Volkswagen, Ferrari, Fiat, MINI, Porsche, Volvo, Mack Trucks, Ford, Bugatti, Chevrolet, Dodge, Ducati, McLaren, Aston Martin, Liebherr, Claas, Nissan, Audi, Land Rover, Lamborghini, Jaguar & Harley Davidson.
Stand alone buildings/structures (Big Ben/Palace of Westminster, London Tower Bridge, Trafalgar Square, US Capitol Building, Louvre, Buckingham Palace, Burj Khalifa, Taj Mahal, Eiffel Tower, Solomon R. Guggenheim Museum, Great Wall of China, Arc de Triomphe, Statue of Liberty, Empire State Building, Old Trafford/Manchester United & LEGO House/Tree of Creativity).Buildings contained in the skylines (London, Shanghai, San Francisco, Las Vegas, Paris, New York, Dubai & Tokyo).
Restricted IP from LEGO Ideas:
- Shinkai 6500
- Back to the Future (Including the DeLorean brand)
- Mars Science Laboratory
- The Big Bang Theory
- Doctor Who
- The Beatles
- Adventure Time
- Apollo program
- Women of NASA concept (including Space Shuttle, Hubble Telescope)
- Ship in a Bottle concept
- Pop-Up Book concept (including Little Red Riding Hood & Jack and the Beanstalk)
- The Flintstones
- Treehouse concept
- Steamboat Willie/Mickey Mouse
- Friends TV Show/Central Perk
- Dinosaur Fossil Skeletons
- Sesame Street
- Piano concept
- Pirate Bay (and Pirate Ship) concept
- Medieval Blacksmith concept
- Winnie the Pooh